Style USA: Seamly.co

(The Jenny Dress by Seamly.co.)

I first read about Seamly.co, a clothing line that utilizes surplus fabric to design their versatile pieces, at Leah’s wonderful blog.  I was impressed by the gorgeous clothing and also by the company’s mission to ensure sustainability by producing in the United States.  Seamly.co takes leftover American-made fabric and crafts it into something beautiful and utilitarian, too.

The pieces are basic wardrobe components: skirts, dresses, tops, and cardigans, and some, like the Jenny Dress shown above, can be worn in multiple ways.  I’m intrigued by the idea of lengthening or shortening this dress by pulling a drawstring, and I’m thinking about buying it to wear year-round.  The Versalette is Seamly.co’s original piece, and can be worn in as many as 30 different ways.  It’s currently available for pre-order in September.

The company also asks for customer input and lets you vote for upcoming styles, which allows them to produce items that will definitely sell.  I think that’s a genius marketing strategy, especially since I like to think of shopping as voting with my money, anyway.

Some of the Seamly.co pieces are on my list for fall, and I think the Wrapped Cardigan and the Jenny Dress will be wonderful additions to my wardrobe.  Seamly.co’s lookbooks are great for styling inspiration, too.